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Vaughan business-to-business expo promises something for all, no matter how small
Feb. 10, 2015
By Kim Champion

It's not too late to learn how to better create an impact and generate results with your business's social presence at the 13th annual Vaughan business-to-business Expo titled Selling 3.0.

The event on Wed., Feb. 11 from 8:30 a.m. to 3:30 p.m. takes place at the Terrace Banquet Centre (1680 Creditstone Rd.).

The expo this year focuses on teaching business owners how to build new relationships while also leveraging existing relationships with their target markets to increase sales.

Participants will have the opportunity to network with their peers and learn from market leaders, while exhibitors will enjoy the added benefit of showcasing their products and services.

Attendees will hear from industry experts, including Steven Tulman, who is chief revenue officer of UNOapp Consulting. Tulman will deliver a presentation that speaks to the challenges small businesses face when competing in today's digital landscape.

He will also focus on how a small business can align its message that is sent out to customers via social media channels and local, in-store digital displays.

Other highlights of the day's activities include the launch of the Vaughan Business Network, the announcement of the Vaughan Business Enterprise Centre's youth entrepreneurship programs and the youth entrepreneur of the year.

The York Entrepreneurship Development Institute and representatives from the Vaughan Business Enterprise Centre will discuss how not-for-profits can create sustainable business models.