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Vaughan Mills Shopping Centre Is Taking Part in Shaw Communication's #PinkShirtPromise

Promoting Social Change Through Support of the Bullying Prevention Movement
Feb. 16, 2016

In support of Shaw Communications' #PinkShirtPromise campaign, Post-it Brand* and Vaughan Mills Shopping Centre are embarking on an initiative to end bullying in Canada.

On February 17th - February 24th, guests will be invited to write a promise to help end bullying and post their positive message on the Post-it Pink Wall in the Sports Court located by Entry 4A. Throughout the campaign Vaughan Mills will be launching a video on our social media platforms that includes community influencers making their #PinkShirtPromise. Vaughan Mills will be donating $1,000 to Kids Help Phone to help end bullying in our community.

This year Wednesday, February 24th, 2016 is Pink Shirt Day. Wearing a pink shirt on this day has become a symbol in many communities of support for the anti-bullying movement. Vaughan Mills will invite everyone to wear a pink shirt to support the cause, and take part in the #PinkShirtPromise event and activities at Vaughan Mills from 11am-8pm.

Throughout the campaign, Shaw Communications will be running an online contest and every promise made using #PinkShirtPromise hashtag on Twitter, Instagram and Facebook will be eligible for a chance to win an ET Canada Experience for two, which includes transportation to and from Toronto, two nights hotel accommodation in Toronto and a $1,500 shopping spree at a participating shopping centre.

"We are very happy to be participating in Pink Shirt Day again, and raising awareness through the #PinkShirtPromise campaign," said Stephen Gascoine, General Manager, Vaughan Mills Shopping Centre. "Vaughan Mills is always seeking ways to make a difference in the community as demonstrated by involvement in Pink Shirt Day, by which we actively promote kindness, solidarity, and tolerance."

*Post-it is a trademark of 3M, used under license in Canada.

About Pink Shirt Day and #PinkShirtPromise

Created by Shaw Communications, #PinkShirtPromise is an initiative for social change in support of the bullying prevention movement in Canada aligned with Pink Shirt Day. The tradition of wearing pink shirts emerged in September 2007, after a Nova Scotia high-school student was bullied for wearing a pink shirt to school. Soon after, two grade 12 students organized their schoolmates to wear pink in solidarity. Since then, Pink Shirt Day has gained momentum across Canada to help put an end to bullying. #PinkShirtPromise is proudly supported by the Shaw Kids Investment Program. For more information about the initiative and the contest, please visit

About Vaughan Mills Shopping Centre

Built by Ivanhoe Cambridge in 2004, Vaughan Mills features an exceptional mix of factory outlets and specialty concept stores. The centre is a true hybrid capturing the best attributes of an enclosed regional mall, power centre, outlet mall and entertainment venue set in an ambiance of distinctive design and architecture.

Today, over 13 million shoppers, families and tourists visit Vaughan Mills year after year for a shopping experience that includes: 16 specialty anchors, brand fashion, 50%+ brand and luxury outlets, entertainment components and unique dining options all within 6 themed neighbourhoods and 6 themed transition courts.

Vaughan Mills includes attractions such as Bass Pro Shops and the world's largest Pro Hockey Life. Its powerful retail mix offers many Canadian retail "firsts" and "exclusive-to-Vaughan Mills" concepts, such hr2 Holt Renfrew, Calvin Klein Outlet, A|X Armani Exchange Outlet, Hugo Boss Factory Store, Banana Republic Factory Store, Michael Kors Outlet, The Outlet by Harry Rosen, Victoria's Secret, Victoria's Secret PINK, Tumi, Brooks Brothers, MAC Cosmetics, Cole Haan, Tommy Hilfiger Outlet and so many more. Coming soon Saks Fifth Avenue OFF 5th and Sephora.