Stouffville chamber dropping ‘Whitchurch’ from name

YorkRegion.com
Aug. 27, 2015
Sandra Bolan  

The Whitchurch-Stouffville Chamber of Commerce is rebranding and that includes changing its name to the Stouffville Chamber of Commerce.

“Our mission is to attract, promote and improve trade and commerce for the Whitchurch-Stouffville community. Practically speaking, our current membership and potential membership all identify as Stouffville. We did not want to get confused with organizations using the stylized WS, so it was more efficient to simply use Stouffville as our brand identifier,” Harry Renaud, executive director of the chamber told The Sun-Tribune via email.

As part of its “refreshed image”, the chamber also has a brand new logo and tag line. An updated website is also in the works. It will be unveiled Sept. 1 at a new URL www.stouffvillechamber.ca

“Stouffville’s business community is growing rapidly and the chamber needs to expand and better communicate its offering to meet the needs of local business and achieve its objective of supporting trade and commerce growth,” Renaud said in a media release.

“As the town grows, the role of the chamber is becoming more relevant as it works to attract more business to the area, so that Stouffville can thrive as a place in which people can live and work,” he said.

The chamber was formed in 1977 as a not-for-profit organization of community business members and has grown to provide networking and educational opportunities.