Woodbridge LCBO part of beer sales pilot program

Yorkregion.com
Aug. 18, 2015

An LCBO store in Woodbridge will now be selling 12-packs of beer.

While most LCBOs are only allowed to offer six-packs or single beers, Ontario launched a new pilot program, enabling beer to be sold in 12-packs at 10 LCBO stores across the province.

The pilot program includes the LCBO in Woodbridge at Hwy. 27 and Langstaff Road. Only LCBOs that are at least two kilometres away from Beer Stores will be allowed to sell the 12-packs.

The pilot will run for 12 months and will offer 12-packs from 11 local and international brewers.

Bottled domestic beers will include Coors Light, Molson Canadian, Carling Lager and Budweiser. Labatt Blue will be available in cans. Imports will include Heineken, Stella Artois, Corona Extra and Grolsch.

For customers wanting 12-packs of craft beers there will be Steam Whistle and the Muskoka Survival Pack.

The results of the pilot program will go through an independent evaluation to decide if it was successful. If it’s deemed a success, the initiative could be expanded to more stores.

The Ontario government is considering implementing some of the biggest changes to how alcohol is sold in Ontario since the end of prohibition. The modernization plans include levelling the playing field for beer retailing in Ontario and introducing beer sales in up to 450 grocery stores across the province.

The other eight LCBO locations participating in the pilot program are in Sudbury, North York, Tecumseh, Ottawa, Burlington, Brampton, Kitchener and Bowmanville and Uxbridge.