Newmarket Public Library cracks open book on new branding reflecting its evolving role in the community

'Anything and Everywhere' shows library connects people, supports lifelong learning and fosters literacy in all forms

Yorkregion.com
May 5, 2023
Lisa Queen

Hey bookworms, you’ll be interested to know the Newmarket Public Library is opening a new chapter on its brand identity.

Its new tag line is “anything and everywhere,” an identity that invites curiosity and discovery and reflects the library’s evolving role in the community to connect people, support lifelong learning and foster literacy in all forms through a wide range of services at the branch, online and in the community.

“We’re modernizing our library services and adding more fun and engaging energy to our brand,” CEO, Tracy Munusami, said.

“Our new look has been designed to match the creativity we’re bringing today and the plans we have for the future to ensure we continue to connect with our community, inspire curiosity and help everyone discover what the library has to offer.”

It’s a community hub offering programs, services, spaces and technology, including:

Book lending.

Lendery offering access to tools, appliances, games, sports equipment, etc.

Maker Hub providing access to a 3D printer, Cricut Machine and button maker.

Space to collaborate, meet or study.

Courses, tutoring and job coaching.

Music and movie streaming.

Drop-in and registered programs for all ages.

Genealogy resources ... and more.

The library also supported a partnership with the Newmarket Food Pantry to host the Community Fridge, which offers 24/7 access to food outside the library’s doors at 438 Park Ave.

“The new brand communicates the essence of Newmarket Library and positions it as a tech-savvy resource that brings value to the community and its partners. With its new look released, the library is now looking to get outside the structure of its physical facility to meet people where they are in the community,” a statement from the town said.

“Residents can look forward to seeing the library pop up at events alongside community partners and the Town of Newmarket. The rebrand will also inspire changes in the library space to infuse energy and excitement into the building which has served the community since 1954, as well as changes to its website to improve ease and accessibility for users.”

The library has more than 200,000 items on its shelves.

Last year, it welcomed 132,575 visitors.

For more information, visit newmarketpl.ca.