SmartCentres unveils largest digital art gallery of its kind in Canada

10,000-square-foot LED display adorns condo façade

reminetwork.com
Aug. 23, 2021

SmartCentres unveiled Canada’s largest low-res LED art installation, with permanent status, in SmartVMC, its flagship 100-acre master-planned city centre in Vaughan.

At 10,000 square feet, PXL Gallery adorns the façade of one of SmartVMC’s condominium towers and features rotating exhibits of curated moving artwork created by acclaimed digital artists. The LED canvas is integrated into the building’s design and overlooks the on-site SmartVMC regional bus terminal and the Vaughan Metropolitan Centre TTC subway station.

Digital art has been getting trendier over the past decade as technology evolves. As a medium, it offers much versatility. As the City of Vaughan’s Senior Art Curator, Sharon Gaum-Kuchar, explains, “public art is an urban design mechanism that brings vibrancy to the forefront, and gives a personality to the city.”

“The PXL Gallery is theatrical and dynamic,” she adds. “It is not a static entity. The artist’s work is constantly morphing and evolving, and the resulting effect is a sense of transformation that really aligns with the vision for SmartVMC.”

An open call for submissions invited artists to submit proposals of their vision. Artists Jim Campbell, Rafaël Rozendaal and Rob King were awarded commissions, and their artwork will be the PXL Gallery’s first three rotational features.

San Francisco-based artist and digital pioneer, Campbell, was instrumental in the design and development of the PXL Gallery. Known for his contemporary, low-resolution LED lightworks, Campbell worked alongside SmartCentres, Diamond Schmitt Architects, Studio F Minus and Mulvey & Banani Lighting to investigate LED technology, glass, frit patterns and input standards while conducting substantial testing on the infrastructure supporting the gallery.

Best viewed after sundown, the PXL Gallery’s summer hours are daily between 9:00pm and 12:00am. It is located on the west side of Millway Avenue between Portage Parkway and Apple Mill Road in SmartVMC.